About
Watershed Branding is a creative agency specializing in storytelling, content strategy, and digital marketing. From our studio in the Hudson Valley, we serve a diverse clientele of entrepreneurial firms and legacy brands from NYC to Boston and beyond.
Joe Fox, Principal & Brand Director
Joe Fox is a writer and content producer with an ear for a story and a trained visual eye. Joe led product campaigns for Bose and iRobot and steered a major rebrand for outdoor clothing company Toad&Co. He served as brand director for Merida, a leading American textile company, and has helped design leaders in the architecture and interiors industry position for growth. His ear for storytelling began as a kid growing up in Manhattan, listening to his father's stories as a lifelong bartender and the colorful patrons he served at the fabled Algonquin Hotel.
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